Snapshot
November 06, 2014

Subway signs on as official sponsor for Asian Tour

Participating in this sponsorship deal:

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About Sponsor:

Subway is an American privately held restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is one of the fastest-growing franchises in the world.

About Property:

The Asian Tour is the principal men's professional golf tour in Asia except for Japan, which has its own Japan Golf Tour, which is also a full member of the International Federation of PGA Tours. The Asian Tour is administered from offices in Singapore. It is controlled by a board with a majority of professional golfers, and a Tournament Players Committee of its player members, supported by an executive team. The Executive Chairman of the Board is the Burmese professional golfer Kyi Hla Han.

Activation Locations
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The firm will become the official quick service restaurant of the Asian Tour and receive brand exposure across the tour’s global platforms, including TV broadcasts and on the tour’s official website. 
Read more at www.sportspromedia.com »
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