Snapshot
October 15, 2018

Sugarlands Distilling Company signs on as official sponsor for Talladega Superspeedway

Participating in this sponsorship deal:

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About Sponsor:

Sugarlands Distilling Company produces craft quality moonshine and whiskey. The distillery, in downtown Gatlinburg, is a popular attraction where guests are invited to sample award-winning Sugarlands Shine, take behind the-scenes tours of the production, and purchase a variety of moonshine flavors, mountain merchandise, and apparel. The distillery also offers live music, Appalachian storytelling, and outdoor adventure tours in the Sugarlands, an area of the Great Smoky Mountains National Park historically known as “moonshiners’ paradise.” The company is East Tennessee-owned, with a focus on improving the local community through a variety of events and charitable giving. Sugarlands Distilling Co. opened its downtown Gatlinburg distillery in March 2014 to perform the age-old craft of distilling fine Sugarlands Shine. Its authentic spirits, barn-house location, and first-class entertainment offer visitors the complete Tennessee moonshine experience. Sugarlands Distilling Co. is a proud, locally owned, community–minded, “give-back” brand. <a href="http://www.sugarlandsdistilling.com/sponsorship/">Click here</a> to submit sponsorship inquiries.

About Property:

Talladega Superspeedway is a motorsports complex located north of Talladega, Alabama, United States.[1] It is located on the former Anniston Air Force Base just outside the small city of Lincoln. It was constructed by International Speedway Corporation, a business controlled by the France Family, in the 1960s. Talladega is most known for its steep banking and the unique location of the start/finish line - which is closer to turn one than at Daytona. The track currently hosts the NASCAR series such as the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series. Talladega Superspeedway is the longest NASCAR oval with a length of 2.66 miles (4.28 km), and the track also has a seating capacity of 175,000 spectators.[2]

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DAYTONA BEACH, Fla. – Award-winning moonshine distillery Sugarlands Distilling Company, LLC. has entered the sport by signing agreements with both the sanctioning body and one of the most iconic tracks on the circuit, Talladega Superspeedway. The new partnerships designate Sugarlands Shine as the “Official Moonshine of NASCAR” and as the title partner of the NASCAR Gander Outdoors Trucks Series fall race, the Sugarlands Shine 250.
Read more at https://www.nascar.com »
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