Snapshot
March 30, 2015

Sun Products signs on as official sponsor for The Peanuts Movie

Participating in this sponsorship deal:

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About Sponsor:

Sun Products, Inc., is the largest producer of private label detergents in the United States. Sun Products was formed in 2008 as a result of the acquisition of Unilever's North American laundry brands by Huish Detergents, Inc. Products include All, Wisk, Sunlight, Surf, and Snuggle. Headquartered in Wilton, Connecticut, the company produces laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company's portfolio of products are sold under well known brands that include all(R), Wisk(R), Snuggle(R), Sun(R), Surf(R), and Sunlight(R). In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America.

About Property:

The Peanuts Movie is an upcoming American 3D computer-animated comedy film produced by Blue Sky Studios and distributed by 20th Century Fox based on Charles M. Schulz's comic strip Peanuts. The film is directed by Steve Martino and written by Craig Schulz, Bryan Schulz, and Cornelius Uliano.

Read More
As mom’s trustworthy partner in the battle against her kid’s toughest stains, all® laundry detergent announced today that it is teaming up with the Peanuts Gang on a multi-year, integrated campaign to excite consumers and build strong category momentum. The centerpiece of the partnership is a new TV spot with the world’s most famous dirty kid, Pig-Pen, and other members of the Peanuts gang including Charlie Brown, Lucy, Linus and Snoopy – all of whom are portrayed by real kids for the first time ever in a television commercial.
Read more at finance.yahoo.com »
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