Snapshot
November 06, 2014

SunTrust (now part of Truist Bank) signs on as official sponsor for United SportsCar Championship

Participating in this sponsorship deal:

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About Sponsor:

**In 2019, merged with BB&T to form Truist Bank. SunTrust Banks, Inc., was an American bank holding company.

About Property:

The TUDOR United SportsCar Championship will be a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. The initial name of the series was announced on March 14, 2013,[1] while Rolex SA signed their Tudor brand to a five year title sponsorship deal.[2] The season is scheduled to begin with the Rolex 24 Hours of Daytona.

Read More
Extending one of the longest-running relationships in the sports car paddock, IMSA and SunTrust Banks Inc., today announced a partnership that aligns North America's premier sports car racing organization with one of the nation's leading financial services holding companies.
Read more at racer.com »
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