Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1984, Swatch was conceived and it was introduced to the market in Switzerland in March 1985.
Freeride World Tour is a set of competition events where the best freeride skiiers and snowboarders meet. First World Tour took place in 2008. The 2010 Free Ride World Tour had four main events and 18 World Tour qualifier events.