SweetWater Brewing Co. signs on as official sponsor for Jam Cruise
Participating in this sponsorship deal:
About Sponsor:
SweetWater Brewing Company is a craft brewery founded in 1997 by Freddy Bensch and Kevin McNerny in Atlanta, Georgia.[1] SweetWater’s beer is unpasteurized, so distribution is limited to select states in the Southeast.
About Property:
Held annually in January, Jam Cruise is a music festival on a cruise ship. It features artists of the jam band genre playing at multiple venues aboard the vessel. While some aspects of the journey are typical of all cruise lines (ports of call with shore excursions, abundant dining opportunities), other features are unique to the Jam Cruise experience - most notably, intimate performances by bands from the top of the scene.
August 26, 2014 — Jam Cruise, South Florida’s music cruise leader, announced Tuesday that SweetWater Brewery will join as the official craft beer sponsor of Jam Cruise 13. This partnership marks a long-term and ongoing relationship between the two innovative companies, who first joined forces in 2004. Having recently expanded into the South Florida market, SweetWater is one of the leading craft breweries in the Southeast, ranked among the top 20 nationwide according to the Brewers Association.
Read more at www.brewbound.com »
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