T-Mobile signs on as official sponsor for Billboard Latin Music Awards
Participating in this sponsorship deal:
About Sponsor:
T-Mobile is the brand name used by the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG. The brand is active in Austria (under the subsidiary T-Mobile Austria), the Czech Republic (T-Mobile Czech Republic), the Netherlands (T-Mobile Nederland), Poland (T-Mobile Polska), and the United States (T-Mobile US). The name was previously used by subsidiaries in other countries, including Albania (now Telekom Albania), Croatia (now Hrvatski Telekom), Germany (now Deutsche Telekom), Hungary (now Magyar Telekom), Macedonia (now Makedonski Telekom), Montenegro (now Crnogorski Telekom), the United Kingdom (now EE Limited), Romania (now Telekom Romania), and Slovakia (now Slovak Telekom).[1]
About Property:
The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard Magazine, an industry publication charting the sales and radio airplay success of musical recordings. Originally launched as the Billboard Latin Music Conference in 1990,[1] the first awards began in 1994.[2] In addition to awards given on the basis of success on the Billboard charts, the ceremony includes the Spirit of Hope award for humanitarian achievements and the Lifetime Achievement award, as well as awards by the broadcasting partner. The Billboard Latin Music including entrants from the United States, Latin America, and Spain, although other countries are eligible if an artist performs Latin music.[3]