Snapshot
November 06, 2014

T-Mobile signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

T mobile logo Open uri20141112 64162 izwz7i?1415806587

About Sponsor:

T-Mobile is the brand name used by the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG. The brand is active in Austria (under the subsidiary T-Mobile Austria), the Czech Republic (T-Mobile Czech Republic), the Netherlands (T-Mobile Nederland), Poland (T-Mobile Polska), and the United States (T-Mobile US). The name was previously used by subsidiaries in other countries, including Albania (now Telekom Albania), Croatia (now Hrvatski Telekom), Germany (now Deutsche Telekom), Hungary (now Magyar Telekom), Macedonia (now Makedonski Telekom), Montenegro (now Crnogorski Telekom), the United Kingdom (now EE Limited), Romania (now Telekom Romania), and Slovakia (now Slovak Telekom).[1]

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Activation Locations
Read More
The nation’s fourth-largest wireless service provider has been a league sponsor since 2005. Since then, it has supported the league with big media buys, including title rights to TNT’s NBA halftime show. According Nielsen Monitor-Plus data, T-Mobile had $11.9 million in national TV spending from November 2007 through April 2008, the most among NBA advertisers.
Read more at www.sportsbusinessjournal.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional