Snapshot
November 06, 2014

T-Mobile signs on as official sponsor for Seattle Mariners

Participating in this sponsorship deal:

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About Sponsor:

T-Mobile is the brand name used by the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG. The brand is active in Austria (under the subsidiary T-Mobile Austria), the Czech Republic (T-Mobile Czech Republic), the Netherlands (T-Mobile Nederland), Poland (T-Mobile Polska), and the United States (T-Mobile US). The name was previously used by subsidiaries in other countries, including Albania (now Telekom Albania), Croatia (now Hrvatski Telekom), Germany (now Deutsche Telekom), Hungary (now Magyar Telekom), Macedonia (now Makedonski Telekom), Montenegro (now Crnogorski Telekom), the United Kingdom (now EE Limited), Romania (now Telekom Romania), and Slovakia (now Slovak Telekom).[1]

About Property:

The Seattle Mariners are a professional baseball team based in Seattle, Washington. Enfranchised in 1977, the Mariners are a member of the Western Division of Major League Baseball's American League. Safeco Field has been the Mariners' home ballpark since July 1999. From their 1977 inception until June 1999, the club's home park was the Kingdome.

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“We look forward to working with Major League Baseball and are excited they have chosen T-Mobile’s technology to power a new, in-game communication system at ballparks across the country,” said Mike Sievert, chief marketing officer, T-Mobile USA. “Unlike a typical sponsorship, we’re approaching this partnership as a collaboration in which T-Mobile, MLB and MLBAM will work together to evolve the game with exciting new technology innovation enhancing the experience for customers and fans.”
Read more at mlb.mlb.com »
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