Taco Bell signs on as naming rights partner for Boise State Broncos
Participating in this sponsorship deal:
About Sponsor:
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food . Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees.
About Property:
The Boise State Broncos are the official athletic program of Boise State University. The Broncos compete in a wide variety of sports. Perhaps the most well-known of these sports is the football program. The program attained a 13-0 season in 2006 capped by a memorable overtime win in the 2007 Fiesta Bowl against the Oklahoma Sooners. They finished the season as the only major undefeated college football team, yet they became the first team since the 2004-2005 season with an unblemished record to not receive any share of the National Championship.