Snapshot
November 18, 2014

Taco Bell signs on as official sponsor for College Football Playoff

Participating in this sponsorship deal:

U jbnjus 400x400 College football playoff logo

About Sponsor:

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food . Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees.

About Property:

The College Football Playoff (CFP) is an annual postseason tournament in American college football for the NCAA Division I Football Bowl Subdivision (FBS). The playoff began with the 2014 NCAA Division I FBS football season. Four teams play in two semifinal games, and the winners advance to the College Football Playoff National Championship.

Read More
Taco Bell® is bringing the biggest games back to the biggest fans by creating the first ever student section at the College Football Playoff. Taco Bell’s Live Más Student Section will provide undergraduate students with tickets and the unique opportunity to see their teams at each of the three final College Football Playoff games.
Read more at espnmediazone.com »
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