Taco Bell signs on as official sponsor for Houston Livestock Show & Rodeo
Participating in this sponsorship deal:
About Sponsor:
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food . Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees.
About Property:
The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the world's largest live entertainment and livestock exhibition. It also includes the richest regular-season rodeo event. It has been held at Reliant Stadium in Houston, Texas, since 2003. It was previously held in the Astrodome.