Snapshot
November 06, 2014

Taco Bell signs on as for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food . Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Read More
Taco Bell, the Mexican fast food chain of Yum Brands Inc, said it signed a multi-year deal with the U.S. sports league that includes heavy media exposure on the NBA's broadcast rights partners, ABC, ESPN and TNT.
Read more at www.reuters.com »
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