Taco Bell signs on as official sponsor for Rose Bowl Game
Participating in this sponsorship deal:
About Sponsor:
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food . Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees.
About Property:
The Rose Bowl is an annual American college football bowl game, usually played on January 1 at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2. The Rose Bowl is nicknamed "The Granddaddy of Them All" because it is the oldest bowl game. It was first played in 1902, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game. It is a part of the Tournament of Roses "America's New Year Celebration", which also includes the historic Tournament of Roses Parade. Except in the years when the Rose Bowl served as the BCS National Championship Game, the Rose Bowl Game has continued to be played in the afternoon.