TAG Heuer S.A. is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.
The Abu Dhabi Desert Challenge is a rally raid race held in the Emirate of Abu Dhabi of the United Arab Emirates since 1991. The race is points scoring for the FIA Cross Country Rally World Cup and the FIM Cross Country Rally World Championship. Originally for cars only, motorcycles are allowed since 1995 and trucks since 2002.