Snapshot
November 06, 2014

Tag Heuer signs on as official sponsor for FIA Formula E Championship

Participating in this sponsorship deal:

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About Sponsor:

TAG Heuer S.A. is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.

About Property:

Formula E, officially the FIA Formula E Championship, is a class of auto racing, sanctioned by the Fédération Internationale de l'Automobile (FIA). The "formula", designated in the name, refers to a set of rules with which all participants' cars must comply. Formula E is intended to be the highest class of competition for one-make, single-seater, electrically-powered racing cars.[1] The series was conceived in 2012, with the inaugural championship to be held in 2014/2015.

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