Snapshot
May 26, 2016

Target signs on as official sponsor for Spotify (Property)

Participating in this sponsorship deal:

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About Sponsor:

Headquartered in Minneapolis, Minnesota, Target Corporation is an American retailer that operates large retail stores primarily across North America that offer a multitude of goods. It is the second-largest discount retailer in the United States, behind Walmart, and is a component of the S&P 500 Index.

About Property:

**Old** Spotify is a Swedish music streaming service offering digitally restricted streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal. Launched in October 2008 by Swedish startup Spotify AB, the service had approximately ten million users as of 15 September 2010, about 2.5 million of whom were paying members. As of May 2012, the service is available in Australia, Austria, Belgium, Denmark, Faroe Islands, Finland, France, Germany, the Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, the United Kingdom, and the United States. The system is currently accessible using Microsoft Windows, Mac OS X, Linux, Telia Digital-tv, and mobile devices running iOS (iPod/iPhone/iPad), Android, BlackBerry, Windows Mobile, Windows Phone, S60 (Symbian), webOS, Squeezebox, Boxee, Sonos, WD TV, and MeeGo.

Read More
Spotify has begun letting brands sponsor the most popular playlists curated by the music streaming service, offering advertisers a way to match music with a message. Sponsored Playlists, as they're called, match a marketer with a playlist that lines up with a certain audience they have in mind based on campaign objectives. In a blog post today announcing the new offering, Spotify said it will work with advertisers to drive streams to a playlist during the sponsorship through native promotion, brand marketing and social media.
Read more at www.adweek.com »
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