TaylorMade signs on as official sponsor for Australian Open Golf
Participating in this sponsorship deal:
About Sponsor:
TaylorMade-Adidas Golf Company (TMaG) of Carlsbad, California is a U.S. headquartered subsidiary of the German-based Adidas Group. TaylorMade was started in 1979 by Gary Adams, the inventor of the metalwood, and the company has continued to maintain a consistent presence at the top of golf product innovation since that time. TaylorMade was independently owned until 1984 when Salomon S.A. aqcuired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries. Salomon wanted to diversify and made the decision to enter a "three-season" market, and TaylorMade benefited from the world-wide resources of Salomon. TaylorMade remained a part of Salomon until Adidas bought Salomon in 1997.
About Property:
The Australian Open is the principal annual golf tournament on the PGA Tour of Australasia, and also the OneAsia Tour since its formation in 2009. The event was first played in 1904 and takes place toward the end of each year. It is run by Golf Australia and is one of the "national opens" which have a special status in the Official World Golf Rankings's points system, with a minimum level of points guaranteed for the winner regardless of the strength of the field. The winner of the tournament receives the Stonehaven Cup.