Snapshot
November 06, 2014

TCL Corporation signs on as official sponsor for Iron Man 3

Participating in this sponsorship deal:

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About Sponsor:

TCL Corporation is a Chinese multinational electronics company headquartered in Huizhou, Guangdong province, China. It designs, develops, manufactures and sells products including television sets, mobile phones, air conditioners, washing machines, refrigerators and small electrical appliances.

About Property:

Iron Man 3 is a 2013 American superhero film featuring the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.1 It is the sequel to Iron Man and Iron Man 2, and the seventh installment in the Marvel Cinematic Universe, being the first major release in the franchise since the crossover film The Avengers. Shane Black directed a screenplay he co-wrote with Drew Pearce, which is based on the "Extremis" story arc by Warren Ellis. Jon Favreau, who directed the first two films, serves as executive producer, along with Kevin Feige.Robert Downey, Jr. reprises his role as the title character, with Gwyneth Paltrow, Don Cheadle, and Favreau reprising their roles as Pepper Potts, James Rhodes, and Happy Hogan, respectively. Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale, and Ben Kingsley round out the film's principal cast.

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If done well, a promotional partnership with a major summer movie should spotlight a company’s products — in most cases, cars, clothes and junk food. It worked for Aston Martin and James Bond, Ray-Ban and “Men in Black,” Chevy’s Camaro and “Transformers.”
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