Tecate signs on as official sponsor for Canelo Alvarez
Participating in this sponsorship deal:
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About Sponsor:
Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Hector Emilio Ayala, who was the project manager. <a href="https://sponsorpitch.com/sponsors/heineken">Heineken USA</a> is the exclusive USA importer for the Tecate Franchise.
About Property:
Santos Saúl Álvarez Barragán born July 18, 1990 commonly known as El Canelo, from canela, Spanish for cinnamon, in reference to his red hair; is a Mexican professional boxer in the Light Middleweight division. Canelo is the UNDISPUTED SUPER MIDDLEWEIGHT WORLD CHAMPION and holds WBC, WBA, WBO, IBF and Ring Magazine Super Middleweight World Titles.