Snapshot
February 08, 2015

Tecate signs on as official sponsor for CD Guadalajara

Participating in this sponsorship deal:

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About Sponsor:

Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Hector Emilio Ayala, who was the project manager. <a href="https://sponsorpitch.com/sponsors/heineken">Heineken USA</a> is the exclusive USA importer for the Tecate Franchise.

About Property:

Club Deportivo Guadalajara , is a Mexican professional football club based in Guadalajara, Jalisco. Guadalajara plays in the Primera División de México and is the most successful club in Mexican football, having won 11 First Division titles, 7 Campeón de Campeones and 2 Copa México. Guadalajara is one of the ten founding members of the Mexican First Division and along with longstanding rivals Club America it has never been relegated to the second-tier division. Most recently, Guadalajara is the runner-up of the 2010 Copa Libertadores.

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LOS ANGELES, Feb. 7, 2015 /PRNewswire/ -- Today Tecate and Tecate Light, cervezas con caracter, brought members of Chivas del Guadalajara, the most popular Mexican football club, back to LA to announce a 'Bold Alliance' including an exclusive beer sponsorship for friendly matches to be played across the U.S., the summer pre-season and several player meet and greets for consumers 21+.
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