Snapshot
February 25, 2020

Tecate signs on as official sponsor for Gennady Golovkin

Participating in this sponsorship deal:

Teca Gennady golovkin 2015

About Sponsor:

Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Hector Emilio Ayala, who was the project manager. <a href="https://sponsorpitch.com/sponsors/heineken">Heineken USA</a> is the exclusive USA importer for the Tecate Franchise.

About Property:

Gennady Gennadyevich Golovkin (Kazakh: Геннадий Геннадьевич Головкин; born 8 April 1982) is a Kazakhstani professional boxer who currently holds the unified WBA (Super), WBC, IBF, and IBO middleweight titles.

Read More
As the exclusive beer and presenting sponsor for both the first Canelo vs. Golovkin fight and the rematch, this will be the first time in Tecate's history of sponsoring boxing where two Tecate fighters will go head-to-head. Tecate first entered the ring in 2007 by sponsoring the Oscar De La Hoya vs. Floyd Mayweather fight and would go on to activate some of the biggest fights of the last decade including: Mayweather vs. Pacquiao (May 2015); Canelo vs. Khan (May 2016); Canelo vs. Smith (Sep. 2016); Golovkin vs. Jacobs (Mar. 2017); Canelo vs. Chavez Jr (May 2017); and Canelo vs. Golovkin (Sep. 2017).
Read more at https://www.prnewswire.com »
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