Snapshot
February 23, 2016

Tecate signs on as official sponsor for Golden Boy Promotions

Participating in this sponsorship deal:

Teca Gb icon 2color blackyellow 3x

About Sponsor:

Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Hector Emilio Ayala, who was the project manager. <a href="https://sponsorpitch.com/sponsors/heineken">Heineken USA</a> is the exclusive USA importer for the Tecate Franchise.

About Property:

Golden Boy Promotions, Inc. is a combat sport promotional firm started by former boxer six-division world champion Oscar De La Hoya . De La Hoya owns a majority interest in the firm, and his partners in the venture include fellow boxers Bernard Hopkins, Joseph Ochoa, and Ricky Hatton among others.

Read More
NEW YORK, Feb. 23, 2016 /PRNewswire/ -- After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and presenting sponsor for Oscar De La Hoya's Golden Boy Promotions and has signed an endorsement contract with boxing's biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.
Read more at finance.yahoo.com »
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