Snapshot
May 14, 2019

Tecate signs on as official sponsor for Music Midtown

Participating in this sponsorship deal:

Teca Imgres

About Sponsor:

Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Hector Emilio Ayala, who was the project manager. <a href="https://sponsorpitch.com/sponsors/heineken">Heineken USA</a> is the exclusive USA importer for the Tecate Franchise.

About Property:

Music Midtown is a large music festival held in Atlanta annually from 1994 to 2005, and after a six-year hiatus, returned in 2011.

Activation Locations
Read More
TRAVIS SCOTT, PANIC! AT THE DISCO, BILLIE EILISH, VAMPIRE WEEKEND TO HEADLINE SATURDAY, SEPTEMBER 14 &amp; SUNDAY, SEPTEMBER 15 – ATLANTA’S PIEDMONT PARK Also includes: Lizzo, Charlie Puth, 6lack, Lil Yachty, Lord Huron, Tash Sultana, Kali Uchis, Walk The Moon, Quinn XCII, Banks, Local Natives, MØ, Jaden Smith, Sigrid, Dominic Fike, Taylor Bennett, Madison Beer, Bad Suns, Noah Cyrus, Reignwolf, Band of Skulls, The Coathangers, YOLA, Kevin Garrett, Faye Webster, 99 Neighbors, Berklee College of Music presents GOLDSPACE + Good Company PLUS MORE ARTISTS TO BE ANNOUNCED!
Read more at https://www.livenationentertainment.com »
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