Telecom Argentina is the major local telephone company for the northern part of Argentina, including the whole of the city of Buenos Aires. Briefly known as Sociedad Licenciataria Norte S.A., it quickly changed its name, and is usually known as simply Telecom within Argentina.
Personal Fest is an Argentine music festival, held annually in Buenos Aires since 2004. It was named after its main sponsor, Personal. It was originally held in the neighborhood of Puerto Madero, and since 2006 was held at Club Ciudad de Buenos Aires. More than 55,000 persons attended in 2006 .