Snapshot
November 06, 2014

Telecom Italia Mobile signs on as official sponsor for Atlético Mineiro

Participating in this sponsorship deal:

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About Sponsor:

TIM is Telecom Italia's mobile phone brand which runs a GSM, EDGE, UMTS and HSDPA network in Italy and Brazil. In Europe, TIM is part of the FreeMove alliance. TIM Peru was sold to América Móvil and rebranded Claro. TIM sold its share in the Venezuelan mobile operator Digitel TIM to Televenco, a company owned by the Cisneros Group, since then the company's name has been Digitel. The agreement was approved by the Venezuelan regulatory authority Conatel. TIM Hellas, the Greek operator owned by Telecom Italia and previously known as STET Hellas , was sold in 2005 to Apax Partners and Texas Pacific Group. In 2007 the company was sold to Orascom Telecom and TIM Hellas, Q-Telecom and also Tellas renamed to Wind on 5 June 2007.

About Property:

Clube Atlético Mineiro (Brazilian Portuguese: [?klubi a?tl??i?ku mi?nej?u]), commonly known Atlético and referred to as Galo is a Brazilian multisport club based in Lourdes, a bairro nobre in the city of Belo Horizonte. Although they compete in a number of different sports, Atlético Mineiro is mostly known for its association football team. It plays in the Campeonato Mineiro, the State of Minas Gerais's premier state league, as well as the Brasileirão, the top tier of the Brazilian football league system. Atlético Mineiro are the reigning South American and Mineiro champions, having won the 2013 Copa Libertadores and 2013 Campeonato Mineiro.

Activation Locations
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The telecoms brand's logo will appear within the players' numbers on the back of the South American champions' playing shirts until the end of 2014. TIM will also have a presence on advertising boards at the club's home Estádio Independência and their training ground, and will be able to use their marks in promotional campaigns.
Read more at www.sportspromedia.com »
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