Snapshot
April 24, 2019

Telecom Italia signs on as title sponsor for Coppa Italia

Participating in this sponsorship deal:

Data Italia

About Sponsor:

Telecom Italia is the largest Italian telecommunications company, also active in the media and manufacturing industries. Now a private concern listed on the Borsa Italiana, it was founded in 1994 by the merger of several state-owned telecommunications companies, the most important of which was Società Italiana per l'Esercizio Telefonico p.A. , the state monopoly telephone operator in Italy.

About Property:

The Coppa Italia (English: Italy Cup) is an Italian football annual cup competition. Its first edition was held in 1922 and was won by Vado. The second tournament, scheduled in the 1926–27 season, was cancelled during the round of 32. The third edition was not held until 1935–36 when it started being scheduled annually. The events of World War II interrupted the tournament after the 1942–43 season, and it did not resume again until 1958 where it has been played annually continuously since.

Read More
TIM is very active in the domestic soccer market recently. It signed a four-year extension to its partnership with the Italian Football Federation (FIGC) and already sponsors the Italian top flight, Serie A. The new deal sees TIM return as a partner of the Coppa Italia, having seen its former title sponsorship of the competition expire at the end of the 2017/18 season.
Read more at www.sportspromedia.com »
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