Snapshot
November 06, 2014

The Hartford signs on as official sponsor for NCAA

Participating in this sponsorship deal:

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About Sponsor:

The Hartford Financial Services Group, Inc. , usually known as The Hartford, is a Fortune 500 company and one of America’s largest investment and insurance companies. With 2010 revenues of $22.4 billion, The Hartford is a leading provider of life insurance, group and employee benefits, automobile and homeowners insurance and business insurance - as well as investment products, annuities, mutual funds, and college savings plans. The company’s earnings are divided between property-and-casualty operations and life operations.

About Property:

The National Collegiate Athletic Association (NCAA)[a] is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 480,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.

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The deal is easily the biggest sports sponsorship for the diversified financial services firm. Sources said the multiyear deal includes a rights fee of $1 million to $2 million and a CBS men's basketball tournament ad buy estimated at $4.7 million a year.
Read more at www.sportsbusinessdaily.com »
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