The Libman Company, a 122-year old manufacturer of household and high-power cleaning tools including mops, has expanded its current basketball sports sponsorships to include four upcoming NCAA men’s tournaments taking place in March: The Big Ten, Big East, Pac-12 and American Athletic Conferences. In addition to on-court signage, fan engagement and sampling opportunities, all of the sponsorships entail Libman supplying the court mopping crews with Libman branded mops and attire.
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