SponsorshipTuesday, 03 February 2015 14:07The Rugby Football Union (RFU) has announced a new partnership with health and wellness insurance provider Vitality.The deal sees Vitality become England Rugby’s first Official Wellness Partner.  As part of the agreement Vitality will receive several assets including match day branding rights at Twickenham Stadium, experiential and corporate hospitality rights, as well as the ability to utilise both England men and women elite players in activating the partnership.Sophie Goldschmidt, RFU Chief Commercial and Marketing Officer, said: "We are delighted to welcome Vitality to our partnership family. There is natural alignment between RFU and Vitality, a brand that is a progressive market leader in the promotion of the health and wellness amongst its members. "The RFU is committed to growing the game across all levels from grassroots clubs right through to the professional level. Our new partnership with Vitality will enable the RFU to continue to deliver on investing back into the game.”Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message."We are excited to be the new Official Wellness Partner of England Rugby- our latest move in our goal of changing health insurance for good.”