The Vitamin Shoppe signs on as official sponsor for Ironman Series
Participating in this sponsorship deal:
About Sponsor:
The Vitamin Shoppe (formally Vitamin Shoppe Industries, Inc.) is a New Jersey-based retailer of nutritional supplements. They also operate stores in Canada under the name "VitaPath". The company provides approximately 8,000 different skus of supplements through its retail stores and over 20,000 different skus of supplements through its online retail websites.
About Property:
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]