theScore signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Score Media and Gaming Inc. is a publicly traded digital media company based in Toronto, Canada. It was founded in 2012 by John S. Levy, the company’s current Chief Executive Officer and Chairman.[1] The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sportsbook offerings via emerging and established platforms, including its mobile applications ‘theScore’, ‘theScore Bet’, and ‘theScore esports’, its web platforms theScore.com and thescoreesports.com, and via its social media channels, including Instagram, Twitter, Facebook and its two primary YouTube channels for sports and esports. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. The transaction did not include theScore's digital media assets, including its mobile apps and websites.[2]
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.