Thomson Sport signs on as official sponsor for NFL International Series
Participating in this sponsorship deal:
About Sponsor:
Thomson Sport is part of TUI Travel Sport, a division of TUI Travel PLC. Thomson Sport is one of the largest tourism and services group in the world with over 200 leading brands, operating in over 180 countries with more than 30 million customers.
About Property:
Beginning with the 2005 season, the National Football League has hosted regular season American football games held outside the United States in a series known as the International Series. Since 2007 and until at least 2016 games have been held at London's Wembley Stadium.
<p>As part of the deal, the TUI Travel-owned sport specialist travel agency will be offering travel packages to European fans, commencing with Super Bowl XLV in Texas, on 6 February next year.<p>It will have sponsorship rights relating to the NFL's marks and key events, such as the International Series at Wembley and the Super Bowl.<p>Thomson Sport has exclusive broadcast sponsorship of NFL coverage on Sky Sports and Channel 4. Coverage commences with Sky's live coverage of the Thanksgiving match on 25 November.<p>Thompson Sport will also become the sponsor of the NFLUK TV section on the nfluk.com site.<p>It will also operate a NFL holiday club site, giving fans discounts on holidays and specialist activity brands such as Crystal Ski and Sunsail.<p>Thomson Sport currently has sponsorship deals with Arsenal Football Club and the Scottish Football Association.
Read more at www.marketingmagazine.co.uk/news/1043502/.com »
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