TicketCity signs on as title sponsor for TicketCity Bowl
Participating in this sponsorship deal:
About Sponsor:
TicketCity is a ticket broker and online marketplace headquartered in Austin, Texas. They buy and sell tickets to live events including sports, concerts, and theatre. The company was founded by Randy Cohen in 1990. They started out with four employees and one computer in a small office at Dobie Center. Today, TicketCity employs more than forty personnel and occupies an office building in central Austin.
About Property:
The TicketCity Bowl is a NCAA post-season college football bowl game. The inaugural game was played on New Year's Day , 2011, at the Cotton Bowl in Fair Park in Dallas, Texas. This game physically replaced the Cotton Bowl Classic, which moved from its longtime eponymous home to Cowboys Stadium in nearby Arlington in 2010. The conferences are scheduled to receive a US $1.2 million payout for the teams' participation.