TicketsNow signs on as official sponsor for Sugar Bowl
Participating in this sponsorship deal:
About Sponsor:
TicketsNow, established in 1999 and based in Rolling Meadows, Illinois, is a marketplace for event tickets.
About Property:
The Sugar Bowl is an annual American college football bowl game played in the Mercedes-Benz Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009. The Sugar Bowl, along with the Orange Bowl and Sun Bowl, are the second-oldest bowl games in the country, behind the Rose Bowl . The Sugar Bowl is also a member of the Bowl Championship Series. Presently, its official title is the Allstate Sugar Bowl after its current sponsor.
NEW ORLEANS and ROLLING MEADOWS, Ill., Nov. 7, 2011 /PRNewswire/ -- TicketsNow, Ticketmaster's resale marketplace, has been named the Official Resale Ticketing Partner for the Allstate Sugar Bowl and the 2012 Allstate BCS National Championship Game. Under the terms of the partnership, fans seeking to buy and sell tickets to the 2012 Allstate Sugar Bowl and 2012 Allstate BCS National Championship Game will be directed to dedicated marketplaces powered by Ticketmaster and TicketsNow's secure technology.
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