Tiffany & Co. signs on as official sponsor for NY/NJ Super Bowl Host Committee
Participating in this sponsorship deal:
About Sponsor:
Tiffany & Co. is an American jewelry and silverware company. As part of its branding, the company is strongly associated with its Tiffany Blue, which is a registered trademark. Founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium," the store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan.
About Property:
Super Bowl XLVIII will be the 48th edition of the Super Bowl in American football, and the 44th annual championship game of the modern-era National Football League (NFL). It is scheduled to be held on February 2, 2014 at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey to determine the champion for the 2013 season. This would be the first Super Bowl to be played outdoors in a cold weather environment,[1] the first in 38 years to be played outdoors on artificial turf and the first in which two US states (New York and New Jersey) will work together with hosting duties.[2] It will also be the first Super Bowl in NFL history to have two host teams (the New York Jets and New York Giants) as both play in the same stadium, thus it will be possible to have these two host teams play against each other should they get this far in the post-season.