Snapshot
April 08, 2015
Tiffany & Co. signs on as official sponsor for Whitney Museum of American Art

Participating in this sponsorship deal:

Data Whit

About Sponsor:

Tiffany & Co. is an American jewelry and silverware company. As part of its branding, the company is strongly associated with its Tiffany Blue, which is a registered trademark. Founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium," the store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan.

About Property:

The Whitney Museum of American Art, often referred to simply as "the Whitney", is an art museum with a focus on 20th- and 21st-century American art. Located at 945 Madison Avenue at 75th Street in New York City, the Whitney's permanent collection contains more than 18,000 works in a wide variety of media. The Whitney places a particular emphasis on exhibiting the work of living artists for its collection as well as maintaining an extensive permanent collection containing many important pieces from the first half of the last century. The museum's Annual and Biennial exhibitions have long been a venue for younger and less well-known artists whose work is showcased by the museum.

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Tiffany & Co. today announced that it has signed a long-term partnership agreement with the Whitney Museum of American Art to be the lead sponsor of the Whitney Biennial, the foremost exhibition of contemporary American art with an illustrious history of discovering new artists.
Read more at observer.com »
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