Snapshot
June 23, 2023

TikTok signs on as supplier for Tour de France

Participating in this sponsorship deal:

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About Sponsor:

TikTok is an iOS and Android media app for creating and sharing short videos headquartered in Los Angeles, California.

About Property:

The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.

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