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November 06, 2014

Tim Hortons signs on as naming rights partner for Hamilton Tiger-Cats

Participating in this sponsorship deal:

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About Sponsor:

Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in hamburger restaurants. In 1967 Horton partnered with investor Ron Joyce, who assumed control over operations after Tim Horton died in a car crash in 1974, and expanded the chain into a multi-million dollar franchise. Jim Charade left the organization in 1966 and briefly returned in 1970 and 1993 through 1996.

About Property:

The Hamilton Tiger-Cats are a professional Canadian football team based in Hamilton, Ontario, founded in 1950 with the merger of the Hamilton Tigers and the Hamilton Wildcats. They are currently members of the East Division of the Canadian Football League . The Tiger-Cats will play their 2013 home games at Alumni Stadium in Guelph, Ontario. Ivor Wynne Stadium, their home since the 1950 merger, closed after the team's last home game of 2012 to prepare for its demolition and replacement, which will not be ready until at least 2014.

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The coffee-and-doughnut giant, whose first-ever location opened in Hamilton in 1964, has entered secured naming rights for the new stadium. The football ground, located on the same east Hamilton plot where the former Ivor Wynne Stadium once stood, is scheduled to open in 2014, the same year Tim Hortons will celebrate its 50th anniversary.
Read more at www.cbc.ca/hamilton/news/story/2013/07/12/hamilton-tiger-cats-stadium-announcement.html.com »
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