Snapshot
November 06, 2014

Time Warner Cable Spectrum signs on as official sponsor for Madison Square Garden

Participating in this sponsorship deal:

Time warner cable spectrum Data?1415807215

About Sponsor:

Time Warner Cable Spectrum (TWC) Formerly (Time Warner Cable) was an American cable telecommunications company. Prior to its purchase by Charter Communications in 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operating in 29 states.[1] Its corporate headquarters were located in the Time Warner Center in Midtown Manhattan, New York City,[2] with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia.[3]

About Property:

Madison Square Garden (MSG), colloquially known as The Garden, is an American multi-purpose indoor arena in Midtown Manhattan, New York City, New York. Located between 8th and 7th Avenues, and between 31st and 33rd Streets, it is situated on top of Pennsylvania Station. It is named after Madison Square, the location of the first incarnation of the arena. The venue resides in close proximity to other Manhattan landmarks, including the Empire State Building, Koreatown, and Macy's at Herald Square. Opened on February 11, 1968, it is the longest active major sporting facility in the New York metropolitan area and the fourth incarnation of the arena in the city, following the previous Madison Square Garden, which operated from 1925 to 1968.

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For 48 days last winter, Time Warner Cable and Madison Square Garden were corporate enemies, engaged in a rancorous feud over the cost of carrying the MSG Network. The fight kept Time Warner Cable customers from watching Knicks, Rangers, Devils and Islanders games. And when Jeremy Lin began taking the Knicks on an inspiring ride, fans needed radios or bar stools to follow him.
Read more at www.nytimes.com »
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