Snapshot
November 06, 2014

Time Warner Cable Spectrum signs on as official sponsor for Texas Longhorns

Participating in this sponsorship deal:

Time warner cable spectrum Data?1415806180

About Sponsor:

Time Warner Cable Spectrum (TWC) Formerly (Time Warner Cable) was an American cable telecommunications company. Prior to its purchase by Charter Communications in 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operating in 29 states.[1] Its corporate headquarters were located in the Time Warner Center in Midtown Manhattan, New York City,[2] with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia.[3]

About Property:

Texas Longhorns athletics programs include the extramural and intramural sports teams of The University of Texas at Austin. These teams are referred to as the Texas Longhorns , taking their name from the Longhorn cattle that were an important part of the development of Texas, and are now the official "large animal" of the State of Texas. The University of Texas at Austin is the apparent flagship institution of The University of Texas System. The women's teams are sometimes called the Lady Longhorns, but generally both the men's and women's teams are referred to as the Longhorns, and the mascot is a Texas Longhorn steer named Bevo.

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The agreement, in the low six figures annually, gives Time Warner official corporate partner status, which includes traditional marketing rights such as signs in athletic facilities, tickets and hospitality, and the ability to use Texas logos in company promotions.
Read more at www.sportsbusinessdaily.com »
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