Snapshot
May 03, 2018
Tire Rack signs on as title sponsor for One Lap of America

Participating in this sponsorship deal:

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About Sponsor:

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 11.7-acre test facility. The findings are then posted on the company’s website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase. Tire Rack has also collected results from more than 150,000 consumer surveys representing over 2.7 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in their Video Center at www.tirerack.com/videos. Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 2 million square feet of space in six distribution centers across the country. A diverse and broad in-stock inventory from 18 major tire and 49 wheel brands can be delivered anywhere in the country in two days or less. A national network of more than 8,000 independent Recommended Installers are available to service customers.

About Property:

The Tire Rack One Lap of America is a motorsports event in the United States that has been held since 1984. It is the successor to the Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash, an underground auto race of the 1970s.

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