Snapshot
November 06, 2014

Tire Rack signs on as official sponsor for U.S. Ski and Snowboard Association

Participating in this sponsorship deal:

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About Sponsor:

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 11.7-acre test facility. The findings are then posted on the company’s website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase. Tire Rack has also collected results from more than 150,000 consumer surveys representing over 2.7 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in their Video Center at www.tirerack.com/videos. Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 2 million square feet of space in six distribution centers across the country. A diverse and broad in-stock inventory from 18 major tire and 49 wheel brands can be delivered anywhere in the country in two days or less. A national network of more than 8,000 independent Recommended Installers are available to service customers.

About Property:

The U.S. Ski and Snowboard Association is the national governing body for Olympic skiing and snowboarding. Founded in 1905, the century-old organization provides leadership and direction for tens of thousands of young skiers and snowboarders from over 400 member clubs who share an Olympic dream.

Activation Locations
Read More
PARK CITY, UT (Jan. 10) – Tire Rack, America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories, has been named Official Tire Retail Partner by the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding. Tire Rack will partner with the USSA’s U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing brands as an associate sponsor with activation around five major USSA events nationwide this winter kicking off with the upcoming Jan. 17-19 USANA Freestyle Cup in the Olympic village of Lake Placid.
Read more at ussa.org/news/tire-rack-named-official-team-partner.com »
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