Snapshot
July 17, 2018

Tito's Handmade Vodka signs on as official sponsor for Pan-Mass Challenge

Participating in this sponsorship deal:

Titos logo new Logo

About Sponsor:

Tito's Handmade Vodka is a vodka produced in Austin, Texas, in the first legal distillery in Texas,[1] established by Bert Butler "Tito" Beveridge II. A native of San Antonio, Texas, Beveridge received the diminutive nickname "Bertito", shortened to "Tito", from his Latino caretakers in childhood. Tito's Handmade Vodka is made from yellow corn, instead of the more commonly used wheat or potatoes, resulting in a mildly sweet aftertaste, and is distilled six times.

About Property:

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that has raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers.

Activation Locations
Read More
NEEDHAM, Mass. (April 19, 2017) - The Pan-Mass Challenge (PMC) is pleased to announce that Tito’s Handmade Vodka, America’s original craft vodka, is joining the PMC family as the organization’s official spirit partner in 2017. PMC riders, volunteers and friends will have the opportunity to toast their accomplishments with Tito’s Handmade Vodka signature cocktails throughout the year.  
Read more at https://www.pmc.org/about/press-center/2017/4/19/pmc-welcomes-tito%E2%80%99s-handmade-vodka-2017-official-spirit-partner.com »
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