Snapshot
January 12, 2015

Total Engine Oil signs on as official sponsor for Badminton World Federation

Participating in this sponsorship deal:

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About Sponsor:

Total S.A. is a French multinational oil and gas company and one of the six "Supermajor" oil companies in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to power generation, transportation, refining, petroleum product marketing, and international crude oil and product trading. Total is also a large-scale chemicals manufacturer. The company has its head office in the Tour Total in the La Défense district in Courbevoie, West of Paris.

About Property:

The Badminton World Federation (BWF) is the international governing body for the sport of badminton. Founded in 1934 as the International Badminton Federation with nine member nations (Canada, Denmark, England, France, Ireland, Italy, Netherlands, New Zealand, Scotland and Wales), the BWF has since expanded to 169 member nations around the world. On September 24, 2006, at the Extraordinary General Meeting in Madrid, it was decided to adopt the new name Badminton World Federation (BWF).[1] Its head office was located in Cheltenham, UK since its founding, but on October 1, 2005, was relocated to Kuala Lumpur. Its current president is Kang Young-Joong.[2]

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This deal will see Total assume title sponsorship for all BWF Major Events – starting with this year’s TOTAL BWF World Championships in Jakarta, Indonesia – and including the TOTAL BWF Thomas & Uber Cup Finals and the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses its branding activities on the motorsports arena.
Read more at www.bwfbadminton.org/news_item.aspx?id=91901.com »
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