Touch of Modern signs on as for Sports Illustrated Swimsuit
Participating in this sponsorship deal:
About Sponsor:
Touch of Modern (aka ToMo) is a members-only e-commerce website and app focused on selling lifestyle products, fashion, and accessories to men. The company is based in San Francisco, California and was launched in March 2012.[2]
About Property:
The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated. It features fashion models wearing swimwear in exotic locales. According to some, the magazine is the arbiter of supermodel succession. In addition, the issue is a media nexus that in 2005 carried US$35 million in advertising. New issues come out around the middle of February or later. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel. The issue that got the most letters was the 1978 issue. The best selling issue was the 25th Anniversary Issue with Kathy Ireland on the cover in 1989. The SI Swimsuit franchise includes fan festivals in New York and Miami.