Snapshot
April 09, 2015

Toyo Tires signs on as official sponsor for Boston Red Sox

Participating in this sponsorship deal:

Screen shot 2017 05 17 at 10.49.51 am Boston red sox 416x416

About Sponsor:

Toyo Tire & Rubber Co., Ltd. is a tire company based in Japan. The company started in 1945. In 1966, the company expanded to the United States as Toyo Tire Corporation. In 1999, Nitto Tire North America was established.

About Property:

The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in 1901 as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since 1912. The "Red Sox" name was chosen by the team owner, John I. Taylor, around 1908, following previous Boston teams that had been known as the "Red Stockings". They played in eleven World Series, third most of any team remaining in one city, after the New York Yankees and the Saint Louis Cardinals. They won seven of these, also third most of any team remaining in one city, again after the New York Yankees and Saint Louis Cardinals.

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The tiremaker has signed a multi-year agreement with the Boston Red Sox baseball club, which includes Toyo signage in Fenway Park. Toyo will also promote its official tire designation through marketing efforts, including in dealerships and advertising in the New England area, as well as a national promotion that kicks off in May on redsox.com, the company said.
Read more at www.tirereview.com »
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