Snapshot
January 22, 2021

Toyo Tires signs on as official sponsor for Leicester Tigers

Participating in this sponsorship deal:

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About Sponsor:

Toyo Tire & Rubber Co., Ltd. is a tire company based in Japan. The company started in 1945. In 1966, the company expanded to the United States as Toyo Tire Corporation. In 1999, Nitto Tire North America was established.

About Property:

Leicester Tigers (officially Leicester Football Club) is an English rugby union club that plays in the Aviva Premiership. Leicester are the most successful English club since the introduction of league rugby in 1987, a record 9 times English champions - 3 more than either Bath or Wasps, the last of which was in 2010. Leicester have also appeared in a record eight successive Premiership finals since 2005. The Tigers have never finished a league season below 6th position, and are one of only four teams (along with Gloucester, Bath and Wasps) never to have been relegated from the top division. Leicester are also the only English side to have qualified to play in every Heineken Cup in which English teams have participated, and are also the most successful English side in Europe; back-to-back champions in 2001 and 2002 and losing finalists in 1997, 2007 and 2009. The club's turnover for 2009–10 was £18.5 million.[1] Leicester's rivalry with Northampton is known as the East Midlands Derby.

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