Toyota signs on as official sponsor for BIG3
Participating in this sponsorship deal:
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About Sponsor:
Toyota Motor Corporation TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.
About Property:
BIG3 is a 3-on-3 basketball league, featuring mostly retired National Basketball Association (NBA) players. The league was created by rapper/actor Ice Cube and entertainment executive Jeff Kwatinetz.
LOS ANGELES, April 4, 2019 /PRNewswire/ -- BIG3 and CBS Sports announced today that the professional 3-on-3 basketball league, founded by producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, have agreed to terms that will bring live basketball to CBS and CBS Sports Network. The 2019 season will open on the CBS Television Network in primetime on Saturday, June 22 (8:00 PM, ET).
Read more at https://www.prnewswire.com »
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