Toyota signs on as official sponsor for CBS This Morning
Participating in this sponsorship deal:
About Sponsor:
Toyota Motor Corporation TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.
About Property:
CBS This Morning is an American morning television show that is broadcast on CBS. The program broadcasts from the CBS Broadcast Center in New York City. It premiered on January 9, 2012, and airs live from 7 to 9 a.m. Eastern Time Monday through Friday; most affiliates in the Central and Mountain time zones air the show on tape-delay from 7 to 9 a.m. local time. Stations in the Pacific Time Zone receive an updated feed with an updated opening and update live reports. It is the tenth distinct program format that CBS has aired in the morning slot since 1954; it replaced The Early Show, which aired from 1999 to 2012.